We invited Capital XTRA to join us LIVE for the day at the Global Academy.
As well as a four hour radio show, countless pieces of digital & social content, ad break takeovers and digital ad activity at capitalxtra.com - the day finished off with DJ set and party for students after school! What a day.
Students got a first hand employer encounter with one of the UK's biggest commerical radio brands as well as the chance to get to know new students who have joined the school at the start of the year. Students were also involved in the output of the day in the form of film crews, event assistants and radio interviewers, generating content seen by millions of people across the UK on Capital XTRA's and Global's social channels. Engagement across all our in-house digital and social platforms has seen huge rises across the past few days.
Here's some video highlights of the day featuring Capital XTRA presenters Toni Phillips and Robert Bruce.