Year 12 students from Global Academy recently had a unique opportunity to work with top clients such as McDonalds, NHS, VOXI, Paramount+, Primark and Chupa Chups on a live brief project. The project required the students to come up with a branded content media idea and pitch it to the client’s advertising agency. Over a period of three weeks, the students worked with Global’s commercial team to develop their ideas and create mock-ups of their content.
The project was designed to give the students a taste of what it’s like to work in the media industry, and to challenge them to come up with creative ideas that would engage their target audience. The brief required them to create branded content that could be used across a range of media platforms, including video, audio, podcasts, events, designs, graphics, tiktoks, Instagram campaigns and more.
To prepare for the project, the students attended workshops and received guidance from Global’s commercial team. They learned about branding, marketing, and advertising strategies, and how to tailor their content to suit the needs of the client.
The students were divided into teams and given a client to work with. Each team had to develop their own unique idea and present it to the client’s advertising agency in their office. The pressure was on as they had to convince the agency that their idea was the best one for the client.
This project was not limited to just one pathway, but rather involved students from all of Global Academy’s sixth form pathways. This included the Creative Media Content Production Pathway, Media Business Pathway, Art and Design Pathway, and Level 2 Media Pathway.
The project provided a valuable learning experience for students across all pathways, allowing them to collaborate and apply their skills in a real-world setting. By working with top clients such as Paramount+, VOXI, and more, the students were able to gain insight into the media industry and learn from professionals in the field.
The students rose to the challenge and impressed the clients and advertising agencies with their creativity and professionalism. Their ideas ranged from quirky and fun to serious and thought-provoking, and they demonstrated a real understanding of their target audience and the client’s brand.
The time, effort and thought that had gone into the presentations was clear to see and we loved the enthusiasm in which the ideas were presented. There was some amazing creative thinking in there and the decks all looked brilliant, including some great mock ups to bring ideas to life. Paramount work with various experiential agencies and I wasn’t joking when I said that some of the experiential ideas we saw yesterday were better than what we sometimes see from those companies.
Rory Davis, Managing Partner, Wavemaker.
The live brief project was an incredible opportunity for Year 12 students at Global Academy to gain hands-on experience in the media industry and work with top clients such as McDonalds, NHS, and more. The project challenged the students to come up with creative ideas and pitch them to advertising agencies, giving them a taste of what it’s like to work in the fast-paced world of media and advertising. The students impressed the clients and advertising agencies with their professionalism and creativity, and the project was a huge success.