15 July 2021

Year 12 Students Produce Social First Content for Global’s Gen Z Brand – Popbuzz

Global Academy teamed up with Popbuzz and Global to create a unique learning experience for students to understand more about creating content for social-first audiences by taking part in a live content brief before showcasing work to Global managers in their Head Office.

Popbuzz is the online home of pop culture, music & everything that matters to the internet generation. The online site and social media network, with 120m monthly reach – set Global Academy Year 12 students the task of creating a video as part of their ‘Popbuzz Guide to’ series anchored on landing a coveted career in the media.

The task allowed students to develop more in-depth knowledge and sophisticated understanding of a specific creative media production activity and the means by which the audience might be reached and addressed. The unique opportunity provided a platform for students to demonstrate an understanding of Popbuzz’s Gen Z audience and the importance of creating content that resonates with that target audience – something vital for all content creators in the industry today.

Students were set the brief by Popbuzz Managing Editor – Woodrow Whyte to create a ‘Popbuzz Guide’ that matched the brands’ unique humour, knowledge and finesse that speaks to its audience on their level.

As well as learning about the brands’ editorial strategy – students also learnt about video production and editing techniques with a series of workshops across June and July.

A selection of pieces were chosen to be showcased in an exclusive event at Global HQ with Popbuzz Managing Editor – Woodrow Whyte and Steve Wilson-Beales, Head of Editorial for all Global’s brands.

I had the great honour of attending a Global Academy end of term project presentation. There were some really brilliant ideas 💡 and lots of technical wizardry happening 🧙‍♂️ – so look out MEDIA here’s more talent coming at you very soon! 🎉 ⭐️ 🕺🏻

Steve Wilson-Beales, Head of Editorial, Global

This project is just an example of the many unique opportunities our students get to work hand in hand with industry on real-life commissions and projects.

Take a look at some of the videos below.

John Takes Us on a Review of the Day

Luigi Espindola and Team

John Shaw and Team

Thomas Horne and Team

Sam Talha and Team

Reannah De Souza and Team

Dani Foley and Ayesha Amin

Ready to kickstart your career in media?

Ready to kickstart your career in media?

Ready to kickstart your career in media?

Ready to kickstart your career in media?

Ready to kickstart your career in media?