Designing For Dentsu

Year 12 students Jasnam Nagra and Emma Stigter were chosen out of thousands of entries to provide the design for Dentsu internationally this year.  

The pair, who both aspire to become content creators in the industry utilised their learning from their Digital Lessons to bring their idea to life using Adobe Illustrator.

Students Design Holiday Card

Global Academy is a partner school of Dentsu and this helps provide our students with real-life opportunities in the industry. 

Each year, the ad agency send out a holiday card to clients across the globe to thank them for their business and wish them a happy holiday season and new year. This year – they opened up the design of their client holiday cards to students to showcase the phenomenal creativity that exists amongst young people across the UK. 

The Task

Students were tasked to focus on the following areas as part of their ‘brief’ which was shared by the Design Lead at Dentsu:  

• Design for inclusivity. Not everyone celebrates Christmas, so while the cards will be sent in December there are many other holidays that are celebrated at the end of the year.  
• Consider branding. What can you find out about the Dentsu heritage and unique aesthetic that would inspire your design? Look at our brand guidelines to see how we use colour, imagery, icons etc  
• Stand out. People receive hundreds of emails – how can your design make them want to linger, reflect, and think? How can it capture the mood of the world? 

The Winning Selection

Emma and Jasnam’s design was successful and as well as being used will have the chance to spend some time with Sakura Martin, Global Brand & Design Manager at Dentsu to perfect the design and receive mentorship about possible career routes into the world of design. 

Opportunities For Students

Global Academy is a partner school for Dentsu – as part of our partnership we offer many students work experience, live client projects and training to prepare for roles in the creative industry. 

 Take a look at our most recent virtual work experience project during October Half Term with Dentsu and their client, Salesforce.