Year 12 students have embarked on an exciting journey, embracing the world of marketing through the Branded Content project. This initiative offers a unique opportunity for budding marketers to collaborate with industry experts and hone their creative skills in crafting outstanding campaigns.

This year’s lineup includes Pandora, Nando’s, KFC, E.L.F, Dr. Martens, Hasbro, and Warner Bros. With each class designated a brand to work with, students were tasked with delving deep into the essence of their assigned company and devising marketing strategies that resonate with their target audience.

From brainstorming sessions to strategic planning, Global Academy buzzed with energy as students passionately discussed ideas and explored avenues to bring their visions to life. Armed with personalised briefs tailored to each brand, they embarked on a journey of creativity and innovation, determined to leave a lasting impression on the marketing landscape.

As the weeks progressed, industry specialists from participating brands attended Global Academy, eager to witness the talents of the students. Providing invaluable feedback and guidance, these experts ensured that each campaign was finely tuned to perfection, capturing the essence of the brand while pushing the boundaries of creativity.

With the end of the Branded Content project near, anticipation hung in the air as students prepared to pitch their marketing campaigns at the headquarters of their respective brands. Armed with confidence and enthusiasm, they embraced the opportunity to showcase their ideas and leave an indelible mark on the industry.

The Branded Content project not only fosters creativity and innovation but also instills valuable skills in teamwork, communication, and strategic thinking. Through hands-on experience and mentorship from industry leaders, students gain insights into the dynamic world of marketing, equipping them with the tools they need to thrive in an ever-evolving landscape.