Year 11 students at Global Academy have had the chance to work with two national clients – Co-op and Mondelez (Cadburys) alongside international advertising agency and Global Academy partner, dentsu on a live creative advertising brief looking at food waste and social impact.

All students spent December on developing unique and creative production campaigns alongside receiving training and insight from a range of staff and mentors at dentsu as part of their #RiseUp Challenge – that supports young people’s development in the creative industry by asking them to develop a creative digital advertising campaign in response to a real client brief.

The challenge had three areas of focus for the Co-op: Community, Healthy Living and A Better World. Co-creating solutions to the world’s biggest challenges is a consistent theme in the lead-up to COP26, the Rise Up Creative Challenge gives a platform Global Academy’s next generation of leaders and activists to share their ideas on how to build back better and confront the climate crisis.

Year 11 submitted their work which was shared with a range of judges: dentsu UK’s CEO of Creative James Morris, Co-op Customer Director Ali Jones, and Adweek’s UK Bureau Chief Stephen Lepitak – of which Uisce’s unique creatve was picked as a finalist.

Uisce will now compete against other schools and if chosen – will see her idea brought to life and – along with three highly commended entries – will receive work experience and a host of prizes from Co-op and dentsu.

 “The effect of the pandemic has been felt at every level of society, especially in education. Businesses must step up and help bridge the ever-widening skills and attainment gap for disadvantaged students. Co-op leads the way in supporting community actions. Together, we can take this further, providing the essential training and access needed to provide a pathway to a future career in the creative industries.”

James Morris, CEO – Creative and Chair of DEI Council, dentsu UK & Ireland

“Uisce’s unique creative really stood out as she used stop animation to bring to life a really important message around food waste. She really understood the audience and how to tell a story effectively using advertising! We wish her all the best of luck in the final!”

Alice Smith Allen, Head of KS4 Media, Global Academy

Why not take a look at our exciting KS4 Media course where you can work on real-life briefs and projects just like Uisce did – and who knows, you could be working directly with industry before you know it.