Year 10 students get a hands on experience at one of the world’s largest advertising and media companies.
Global Academy believes in providing students with media industry real-world experiences that go beyond traditional classroom experience. Recently, the Year 10 students had the exciting opportunity to visit Dentsu, one of the world’s largest global marketing and advertising agency networks.
The students were thrilled to engage with industry professionals at Dentsu, gaining valuable insights into the dynamic field of marketing and advertising. They had the chance to interact with professionals from various job roles and learn about what’s involved in creating traditional and digital campaigns.
A highlight of the visit was a live brief challenge for Burger King. The students were challenged to come up with an innovative advertising campaign within a tight timeframe. With only thirty minutes on the clock, they collaborated, brainstormed ideas, and crafted persuasive pitches.
Guided by their teachers and supported by Charlie Larrier, a former Global Academy student who now works as an assistant for Dentsu Creative, the students demonstrated their creativity and passion. During the visit – students got to explore different departments within the Dentsu building, witnessing first hand the collaboration and teamwork that drive successful advertising campaigns.
The live pitch to a panel of Dentsu employees and teachers allowed the students to showcase their talent and think on their feet. This experience not only sharpened their presentation skills but also boosted their confidence and belief in their abilities.
The visit to Dentsu provided the students with a valuable glimpse into the marketing and advertising world. Global Academy takes pride in offering unique experiences like the visit to Dentsu, equipping students with the skills, knowledge, and industry exposure needed to excel in their chosen fields. Through partnerships with industry leaders, Global Academy nurtures talent and fosters innovation, preparing students to become future leaders in the creative industries.