A handful of Global Academy Year 12 students got the chance to get some industry work experience this Summer and take part in the Creative Media Camp Summer School working on a brief relating to UN Global Goals and hair discrimination leading to an exhibition at Chelsea College of Arts.
The Creative Media Camp Summer School was organised by Ideas Foundation and saw students working with professional mentors from Canon Europe and wider industry creatives to upskill and enthuse students for the world of the creative industries.
The four-day workshop, held at UAL Chelsea College of Arts, saw students learn the tricks of the trade from understanding and digesting a client brief and the planning/production process to the elements involved in print, exhibition and marketing.
The team worked on a brief about ‘The Power of Hair’ and worked with artists and photographers like Clive Booth, alongside Canon Europe and their ambassadors like Eliska Sky, to capture and tell stories through stand out and unique creatives of their stories and experience linked to hair discrimination– all produced and realised by the students.
The end result was a culmination of all the work in a real-life exhibition in the Parade Ground at the UAL Chelsea College of Arts – where students saw the creations printed in large format posters across the college site.
This project builds on the exciting industry-led work experience partnerships which have already happened at Global Academy with Ideas Foundation including our Year 10 Brand Experience workshop day with onepointfive and Pantene UK and our Year 12 content production day for Disrupt Space with Canon.
It was a privilege to join part of the Creative Media Camp Summer School this week at University of the Arts London run by the Ideas Foundation. The ingenuity and enthusiasm of this group was outstanding – Be in no doubt that the next generation of creative talent is on its way, full of good ideas and energy. In just a few days and working to a brief relating to UN Global Goals, they produced work very worthy of the exhibition they enjoyed in the Parade Ground at the Chelsea College of Arts. It’s always a joy to see a creative process following through into production and the pride of the students when they see their work in print for the first time.
Matthew Faulkner, Head of Marketing – Canon Europe
Recently I participated in a creative media camp set up by the Ideas Foundation and Canon. IIt was a 4 day experience of working to a real brief and making a short video and two posters representing the power of hair and equality. I worked with a new team of people and together we made and incredibly piece of work and seeing the final results and the posters in the full sizes where something I would never forget. It also allowed me to build my portfolio. It was an educational and memorable experience that has allowed me to get a better understanding of the media industry and working under pressure.